CINO

Born and raised in Singapore, Cino Chee is a portrait photographer who works mainly within the fields of editorial, fashion and commercial. 

The passion for photography sparked during his course of study in advertising at LASELLE College of the Arts. His inquisitive nature drove him to experiment and dabble deeper into photography, especially portraits, with Annie Leibovitz, Steven Meisel, Norman Jan Roy and Mark Seliger as his role models. 

He believes that apart from good framing and lighting, understanding the subject and a relaxed set are the most essential to create a photo that tells a story. He believes in bringing out the beauty of his subject in their rawness and most natural state.

Fun fact!

Cino started 50nFifty Productions in 2012 and is the lead creative who leads a creative and hungry team in both static and moving visuals. He is not only well-versed in photography but falls in love with bringing meaningful messages across through storytelling.